SHANGHAI, China – Luxury Portfolio International®, a luxury real estate network that markets over 25,000 US$1 million+ listings every year, has signed an agreement to market all of its listings to Chinese buyers via Juwai.com, the No. 1 Chinese international real estate website.
Luxury Portfolio is a network of 200 premium real estate agencies with properties in 47 US states and 30 countries. The network’s listings have a total value of more than US$44 billion, with an average price over US$2.6 million. Luxury Portfolio is the luxury face of Leading Real Estate Companies of the World®.
Since 2011 Juwai.com has been the No. 1 website for Chinese who are buying property outside of China. It markets 2.4 million listings in 53 countries to a monthly audience of 1.5 million. 82% of its users are mainland Chinese.
Under the terms of the new agreement between the two companies, Juwai.com will market in Chinese every one of Luxury Portfolio’s listings.
Luxury Portfolio members will also have the option to upgrade their corporate and agent branding on Juwai.com, as well as for their listings. Available upgrades include luxury branding, extra agent profiles, additional translation services, email direct marketing and Chinese-language property brochures.
Stephanie Pfeffer, executive vice president of Luxury Portfolio International said:
“You simply cannot market luxury property today without considering the Chinese buyer in your plans. Any agent who says otherwise is failing to do their duty to the seller.
“Luxury Portfolio members recognize the value of marketing in China via the top Chinese international website and see it as a way to differentiate themselves from less internationally savvy agents.
“We believe this relationship with Juwai will not only help our agents reach the Chinese consumer more effectively, but it will also help them win more listings.”
“This agreement is vital for home sellers because it means that, when they hire a Luxury Portfolio agent, they can be sure their property will be marketed to the largest, fastest growing group of wealthy buyers in the world – the Chinese.”
Juwai.com Co-CEO Simon Henry said:
“Luxury Portfolio sets the standard for excellence in luxury property around the world.
“Wealthy Chinese have a great demand for luxury property overseas, and they allocate US$180 billion to these investments.
“Agents in the Luxury Portfolio network will certainly profit as a result of this agreement with Juwai.com.
“There are 643,000 millionaires in China, and their numbers are growing at a rate of 14% per year.
“Juwai.com doesn’t just translate and advertise listings in Chinese; we help agents get involved in circles and conversations with high-net-worth Chinese who are otherwise hard to connect with.”
About Luxury Portfolio International®
Luxury Portfolio International® (www.LuxuryPortfolio.com) is the luxury face of Leading Real Estate Companies of the World®, the largest global network of premier locally branded companies dominated by many of the world's most powerful independent luxury brokerages. Luxury Portfolio International attracts a global audience of visitors from over 200 countries/territories every month and annually markets over 25,000 luxury homes to over three million high-net-worth visitors.
Juwai.com is the top-ranked international property portal catering to the needs of the world’s Chinese-language population. Juwai.com empowers Chinese consumers to make informed purchase decisions, and helps real estate agents grow their businesses by accessing the world’s fastest-growing buyers of international property. The company is headquartered in Shanghai, with additional offices in Hong Kong. For info or to advertise: http://list.juwai.com
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• Robin LaSure, Luxury Portfolio International®, +1 312-424-0436, rlasure@LuxuryPortfolio.com
• Dave Platter, Juwai.com, Sydney, Australia, +61 432 814 888, firstname.lastname@example.org
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